Carpe

Carpe’s video ad: “The deodorant that works when nothing else does”

Running 93 days·Facebook and Instagram·Winner

How it opens

“because I bought the 100-hour protection deodorant lotion that stops sweat and odor and I sweat like nobody's business so I decided to buy…”

Angle: Authority

Why it works

It has run for 93 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: because I bought the 100-hour protection deodorant lotion that stops sweat and odor and I sweat like nobody's business so I decided to buy…
2. Offer: Up to 56% off
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.

Its words

The deodorant that works when nothing else does

If you're still reapplying deodorant by noon, it's not working. Carpe is clinically tested for 100-hour sweat and odor control — one application, no top-ups. Over 2.5 million customers have switched. Up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

because I bought the 100-hour protection deodorant lotion that stops sweat and odor and I sweat like nobody's business so I decided to buy it at full freaking price and correct me if I'm wrong but it looks like I used a little more than a simple lotion however if I just had read the freaking reviews I would have gotten it when I first saw it and it was like what 56% off like it is right now because I paid 40 bucks for just these two sticks on Amazon and I could have gotten four sticks for free with gifts and free shipping all for 56% off basically the same price I paid for just two so if you ever wanted to buy this deodorant I would do it right now you don't be dumb like I was and wait or else you're gonna pay more you're welcome

Where and how long

• First ran 2 Aug 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to ca.mycarpe.com.
• Style: UGC, Review, Offer.