Carpe

Carpe’s video ad: “When the CEO Rages, Your Deodorant Better Not Quit”

Running 126 days·Facebook and Instagram·Winner

How it opens

“Casper, you realize we're still running that offer, right?”

Angle: Authority

Why it works

It has run for 126 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Casper, you realize we're still running that offer, right?
2. Benefit: Carpe's Underarm Lotion works differently. It stops sweat at the source with a clinically tested formula that holds for 100 hours—even thro…
3. Proof: Over 3.2 million customers and 40,000+ five-star reviews trust Carpe because it actually performs under pressure. Dermatologist tested and…
4. Offer: Right now, up to 56% off with free gifts and free shipping! Click the link below to experience Carpe Confidence.
5. CTA: Shop now

What to borrow

• Open with a question your buyer is already asking themselves.
• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.

Its words

When the CEO Rages, Your Deodorant Better Not Quit

The sauna is where every deodorant goes to die. 100 degrees of heat, steam that penetrates everything, and nowhere to hide. A CEO in a rage state amplifies that pressure tenfold. Your standard antiperspirant wasn't built for this kind of stress-sweat and sustained heat exposure. Carpe's Underarm Lotion works differently. It stops sweat at the source with a clinically tested formula that holds for 100 hours—even through heat, humidity, and high-stress moments. The triple-action protection kills odor-causing bacteria while nourishing your skin barrier, so whether you're in a boardroom or a sauna with an irate executive, you stay dry and protected. 🔬 100-hour sweat control through heat and humidity 💪 Stops sweat at source instead of just masking it 🧴 Smooth lotion format that won't stain or leave residue 🌿 pH-balanced with premium fragrances for everyday wear ⚡ Works for regular use and hyperhidrosis alike Over 3.2 million customers and 40,000+ five-star reviews trust Carpe because it actually performs under pressure. Dermatologist tested and cruelty-free. Right now, up to 56% off with free gifts and free shipping! Click the link below to experience Carpe Confidence.

PhD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Casper, you realize we're still running that offer, right? What, the 56? Yes, we're still running it. No, gosh, this has been going on too long. We still have this intro offer going. We still have it. For people who haven't tried anything and get it for 56% off, you get to choose four premium fragrances, three free gifts, free shipping, all that 56% off. That's stupid, Max. There's still people buying Carpe on Amazon. Stop it. Do not buy Carpe on Amazon. Because it's like $20 on Amazon. That doesn't make sense. Look, if you wake up smelling like butthole, if your shirts get ruined by sweat, then I don't know what you're doing. It's one little thing that's gonna make your life so much better. 100 hours of sweat in order to control triple layer protection. That means it controls the sweating, kills the odor-causing bacteria, and it nourishes skin. Stay dry out there.

Where and how long

• First ran 30 Jun 2026; still running.
• Run as 3 ads, 3 of them running now.
• Links to mycarpe.com.
• Style: Review, Comparison, Offer.