Carpe

Carpe’s video ad: “Still Reapplying Every Few Hours? There's a Better Way.”

Running 93 days·Facebook and Instagram·Winner

How it opens

“I would rather die than buzz an employee to unlock my deodorant.”

Angle: Authority

Why it works

It has run for 93 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: I would rather die than buzz an employee to unlock my deodorant.
2. Offer: 56% off
3. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Still Reapplying Every Few Hours? There's a Better Way.

Don't buy Carpe on Amazon — the 56% off offer and the full kit only exist when you go direct. Carpe's Underarm Lotion is clinically tested for 100 hours of sweat and odor control, using Triple Action Protection to stop sweat, kill odor-causing bacteria, and nourish your skin. 9 out of 10 users felt fresh and confident all day. Up to 56% off direct — includes an exfoliating wash, 2 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

What’s said

The transcript

I would rather die than buzz an employee to unlock my deodorant. Do not buy this on Amazon. Right now on Carpe's website, their four-stick bundle is 56% off, ships free, comes with free gifts, and these scents smell incredible. But don't just take it from me. Look what others think. Every time I've worn sandalwood, a girl says, holy f**k, you smell really good. Carpe has changed my life. I've never sweated less in my life. This smells amazing. I love it. You guys created a great brand. So if you're already on the fence, this is the moment to do it right, instead of paying more later. Escape Amazon altogether. Click the link below now to get this exclusive discount before it disappears. You better listen before it sells out. That's all I gotta say.

Where and how long

• First ran 2 Aug 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to ca.mycarpe.com.
• Style: UGC, Comparison, Offer.