Carpe

Carpe’s video ad: “This Is What BAD Deodorant Looks Like 😬”

Running 133 days·Facebook and Instagram·Winner

How it opens

“This is what a bad deodorant looks like.”

Angle: Authority

Why it works

It has run for 133 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: This is what a bad deodorant looks like.
2. Benefit: Sticky. Chalky. Still sweaty 2 hours later.
3. Offer: Up to 56% off
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

This Is What BAD Deodorant Looks Like 😬

Jake lined them all up… and yeah, it wasn’t pretty. Sticky. Chalky. Still sweaty 2 hours later. That’s when you realize—most deodorants just don’t work. Then there’s Carpe 👇 • Clinically tested 100-hour sweat & odor control 💪 • Triple-action formula: stops sweat, kills odor, nourishes skin 🧬 • Smooth lotion that dries fast—no white marks 🚫 • Gentle on skin (actually improves your skin barrier) 🌿 • Premium scents made with world-class perfumers ✨ No reapplying. No embarrassment. No nonsense. 💸 Get up to 56% off with free gifts and shipping 3.2 million people already upgraded… you next.

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

This is what a bad deodorant looks like. And this is also what a bad deodorant looks like. Believe it or not, this is a deodorant too. Look at that. And this is a high performance underarm lotion that actually stops sweat and odor. They say 24 hour protection, come on now. They barely last half of the day. Carpe is actually a quick dry on lotion that stops odor and sweat. It goes on super, super clear and it's gentle on skin. It's a lightweight lotion built with clean ingredients that keep you dry. And they have so many different premium fragrances to choose from. Whatever you do, do not go on Amazon and buy this because you're gonna spend 20 bucks for one stick. What you need to do is go to the website. You're gonna get four of these sticks plus free gifts and shipping. You're gonna get 56% off for all that. 56% off, I'm serious. It's gonna change your life, I promise you.

Where and how long

• First ran 23 Jun 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Demo, Listicle, Offer.