Carpe

Carpe’s video ad: “A handshake deal with 100 hours of sweat and odor control behind it”

Running 60 days·Facebook and Instagram·Winner

How it opens

“When two brands built on doing things right decide to team up, the result is a bundle worth paying attention to.”

Angle: Authority

Why it works

It has run for 60 days and is still running, on 5 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: When two brands built on doing things right decide to team up, the result is a bundle worth paying attention to.
2. Benefit: Carpe Underarm Lotion works differently than anything else in the category. The lotion format absorbs fast — no residue, no transfer — and…
3. Offer: 9 out of 10 users felt fresh and confident all day. The Neuro x Carpe bundle is up to 56% off — includes an exfoliating wash, UA wipes, a c…
4. CTA: Shop now

What to borrow

• Borrow trust from experts or press you really have.
• Back the hook with proof people can check: ratings, reviews, numbers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

A handshake deal with 100 hours of sweat and odor control behind it

When two brands built on doing things right decide to team up, the result is a bundle worth paying attention to. Carpe Underarm Lotion works differently than anything else in the category. The lotion format absorbs fast — no residue, no transfer — and Triple Action Protection does three things most deodorants skip entirely: stops sweat at the source, kills odor-causing bacteria, and actively improves your skin barrier. 💧 Clinically tested 100-hour sweat and odor control → Antiperspirant-level blocking, not just masking 🦠 Kills odor-causing bacteria with one application → Continues working for up to 100 hrs after 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 🌿 100% of participants showed skin barrier improvement → In a clinical study 9 out of 10 users felt fresh and confident all day. The Neuro x Carpe bundle is up to 56% off — includes an exfoliating wash, UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

If I offered you $30 million for the company, would you take it? I don't think we could take your deal. You're making a big mistake, my friend. You turned down the Sharks, and since then NeuroGum has become massive. I feel like in the last couple of years, it's really started to get that momentum. With TikTok, clips from Shark Tank founders content, Rogan going super viral. And Joe Rogan's been loving it for what, six years? It's once you try it, you can't go back. There's no way you're going back on anything else. Max, bring some products over. We gotta do a deal. Tell me what you're thinking. So you pick four premium fragrances. Thank you, Max. Our exfoliating wash, a collector's tote bag, and obviously this pack of NeuroGum, which let me get it. 40 milligrams of natural caffeine. It's like half a cup of coffee. This is some premium stuff. I think, what are we gonna give this to people for? 50% off, 40% off? Is it 40% off where you start losing money? We gotta do 56% off. That's a lot. Are you sure you're not losing too much money? I just want people to try this. I'm down to go on a deal with you at 56% off. Let's make it happen. All right, let's do it. That's a deal. The deal you never took on Shark Tank. We're making it right now.

Where and how long

• First ran 3 Sep 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to ca.mycarpe.com.
• Style: Offer.