Carpe

Carpe’s video ad: “Fill your tank: up to 56% off w/ free gifts and shipping”

Running 134 days·Facebook and Instagram·Winner

How it opens

“Excuse me, sir.”

Angle: Desire

Why it works

It has run for 134 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. First-person ads read like a post from a real person, not an ad.

How it’s built

1. Hook: Excuse me, sir.
2. Benefit: Most deodorants need a top-off by midday. Carpe's lotion sinks in, inhibits odor-causing bacteria for up to 100 hours, and keeps working wh…
3. Offer: 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping.
4. CTA: Shop now

What to borrow

• Lead with the outcome people want, not the product's parts.
• Back the hook with proof people can check: ratings, reviews, numbers.
• Test a ugc ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Fill your tank: up to 56% off w/ free gifts and shipping

You fill your gas tank before a long week so you're not thinking about it at 7am on a Tuesday — your underarm protection should work the same way. Most deodorants need a top-off by midday. Carpe's lotion sinks in, inhibits odor-causing bacteria for up to 100 hours, and keeps working while you don't think about it — that's the point of filling the tank. 💧 Stops sweat at the source → Antiperspirant-level control 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just scent 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts ⏱ 100 hours of sweat and odor control → Clinically tested 9 out of 10 users felt fresh and confident all day. Up to 56% off w/ free gifts and shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

What’s said

The transcript

Excuse me, sir. If you fill up my cup, I'll fill up your tank. Fill up your cup, you'll fill up my gas tank? Just anything? Yeah, let's go for it. Sure. Thank you. You're so random. I mean, I'm just a random guy. That looks perfect, yeah. Here you are, sir. Thank you, sir. Yes, sir. All right, this is great. Let's get to your car. So what deodorant are you wearing right now? Degree deodorant. How's it holding up today? It's a little bit sweaty. Can I feel it? Do you want to feel it? It's a little damp. Can I smell it? Can I smell it? You want to smell my armpit? It's not terrible, but I do think you're going to smell better. It's so awkward. I think you're going to smell better if you give Carpe a try. Check this out. Carpe has 100 hours of sweat and odor control, and it's a quick-drying lotion that goes on clear. And there's like nothing. Oh, wow, there's like no residue or anything. Here's your gas. I think it's all set here. And I'm going to give you four premium fragrances. You're getting to try Groons for free. Three-pack, a free sweat-absorbing face lotion. And finally, a free mystery gift. Oh. Love this, with free shipping and a 100% money-back guarantee. Awesome, dude. That's for you, my friend. Oh, my gosh. Thank you, dude. Thank you so much. I appreciate you. All right, well, have a great day, my friend. Thank you so much, man. I appreciate you. Congrats on the baby. On to the next gas station.

Where and how long

• First ran 22 Jun 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to mycarpe.com.
• Style: UGC, Offer.