Carpe

Carpe’s video ad: “Stronger than your deodorant. Stronger than your excuses.”

Running 133 days·Facebook and Instagram·Winner

How it opens

“Every rep on the bench earned 1% off — 56 reps, 56% off, and the sweat control to back it up.”

Angle: Offer

Why it works

It has run for 133 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Every rep on the bench earned 1% off — 56 reps, 56% off, and the sweat control to back it up.
2. Offer: 1% off
3. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Stronger than your deodorant. Stronger than your excuses.

Every rep on the bench earned 1% off — 56 reps, 56% off, and the sweat control to back it up. Carpe's clinically tested 100-hour sweat and odor control works where traditional antiperspirants fail. 96% of users said it had a long-lasting effect. Up to 56% off w/ free gifts and shipping — free pack of Grüns included.

PHD Formulated, Dermatologist Tested

Button: Shop now · Offer: 1% off

Where and how long

• First ran 23 Jun 2026; still running.
• Run as 2 ads, 2 of them running now.
• Links to mycarpe.com.
• Style: Offer.