Carpe

Carpe’s video ad: “93 octane for the drive. Triple Action Protection for the rest of the day.”

Running 70 days·Facebook and Instagram·Winner

How it opens

“Running 93 octane through your engine makes sense — you want the fuel that actually performs.”

Angle: Offer

Why it works

It has run for 70 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Running 93 octane through your engine makes sense — you want the fuel that actually performs.
2. Benefit: Carpe's Underarm Lotion applies that same logic to your pits. It's a quick-drying lotion, not a stick, and it works through Triple Action P…
3. Offer: 96% of users said it had a long-lasting effect. Up to 56% off — the offer includes an exfoliating wash, 3 UA wipes, a collector's tote bag,…
4. CTA: Shop now

What to borrow

• Put a specific number in the first line.
• Say the offer plainly in the first line.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

93 octane for the drive. Triple Action Protection for the rest of the day.

Running 93 octane through your engine makes sense — you want the fuel that actually performs. Carpe's Underarm Lotion applies that same logic to your pits. It's a quick-drying lotion, not a stick, and it works through Triple Action Protection: stops sweat at the source, kills odor-causing bacteria, and nourishes your skin barrier — in one application. 💧 Stops sweat at the source → Antiperspirant-level control, not just scent coverage 🦠 Controls odor before it starts → Targets odor-causing bacteria, not just the smell 🧴 Quick-drying lotion → Goes on clear, no residue on dress shirts 🌿 Supports a healthier skin barrier → 100% showed improvement in clinical study 96% of users said it had a long-lasting effect. Up to 56% off — the offer includes an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: Up to 56% off

Where and how long

• First ran 25 Aug 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to ca.mycarpe.com.
• Style: Offer.