Carpe

Carpe’s video ad: “56 seconds of a wheelie. Up to 56% off with fast shipping.”

Running 75 days·Facebook and Instagram·Winner

How it opens

“For every second BMX legend Terry Adams can hold this wheelie, you get 1% off.”

Angle: Offer

Why it works

The stunt gives people a reason to watch to the end, because the final discount is not known until the wheelie stops. The product benefits are delivered in small pieces between the jokes, so the pitch never feels like a lecture. The data also shows it has run for 75 days, is still active, and appears across five Meta placements, which suggests it has held up well in delivery.

Who it speaks to: People who struggle with underarm sweat and odor and want a product that works, especially deal-driven shoppers who respond to a big discount.

How it’s built

1. Hook: Sets the rule that each second of the wheelie equals 1% off, with the stunt already underway.
2. Escalation: The presenter keeps reacting as the discount grows past what he intended, which builds tension and humor.
3. Product claims: Between the reactions, quick lines cover the quick-drying lotion, triple action protection (stops sweat, kills odor-causing bacteria, nourishes skin) and premium fragrances.
4. Social proof: A line about meeting people who say it is the first thing that ever worked for them.
5. Offer: The wheelie ends at 56 seconds, so the deal lands at 56% off with free shipping.
6. CTA: Tells viewers to click the link below, then a light sign-off, 'Stay dry out there.'

What to borrow

• Tie the offer to a live, countable event so the viewer has to watch to learn the final deal.
• Break product claims into short lines placed between entertaining beats instead of one long pitch.
• Repeat the core benefit (stops odor at the source) a few times so it sticks even if the viewer is only half watching.
• Make the headline and post text echo the stunt number so the offer is memorable and consistent across the ad.

Its words

56 seconds of a wheelie. Up to 56% off with fast shipping.

He rode that wheelie for 56 seconds through a warehouse so the discount would land at 56% off — watch the full thing, it's worth it. Carpe Underarm Lotion delivers clinically tested 100-hour sweat and odor control using Triple Action Protection: stops sweat, kills odor-causing bacteria, and nourishes skin. 96% of users reported a long-lasting effect. Up to 56% off — the offer includes an exfoliating wash, 3 UA wipes, a collector's tote bag, and fast shipping.

Dermatologist tested to stop odor and sweat.

Button: Shop now · Offer: 56% off

What’s said

The transcript

For every second BMX legend Terry Adams can hold this wheelie, you get 1% off. We're already a few seconds in. All right, Terry. That's good. Okay. Uh, Terry, it was supposed to be a small discount. Look, Carpe is a quick drying lotion that stops odor and sweat. Carpe comes in premium fragrances. It's the first thing to work for so many people who've tried it. Terry, this, this discount is getting too big, man. Carpe has triple action protection. That means it controls sweat. It kills odor causing bacteria and it nourishes skin. It kills odor causing bacteria and it nourishes skin. Carpe comes in premium fragrances. We don't just mask the odor. We stop the odor at the source. Terry, this is going on too long. I meet people every day who say Carpe is the first thing that's ever worked for them. Wow. 56 seconds. Terry, you're getting Carpe for 56% off with free shipping when you click the link below. Terry, why did you do that? It felt good. Click that link below. Stay dry out there.

Where and how long

• First ran 20 Aug 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to ca.mycarpe.com.
• Style: Demo, Lifestyle, Offer.