See it in the Meta Ad Library

Epic Stickman’s video ad: “Unleash Epic Stickman Battles”

Running 187 daysFacebook and InstagramWinner

How it opens

“Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story”

Angle: Desire

Why it works

The copy is short and packs three motivators into one line: action, character upgrades and story. The video format suits a game because people can see the fights before they install. The data also shows it has run for 187 days, is still active, and spans five placements across 7 active ads, which suggests the advertiser keeps getting results from it and has scaled it widely.

Who it speaks to: Mobile gamers who enjoy action, fighting and stickman games and like upgrading a character as they progress.

How it’s built

Hook: 'Unleash Epic Stickman Battles' names the game type and promises intense action.
Benefit: 'mind-blowing stickman battles' raises the excitement of the core gameplay.
Progression: 'upgrade your warrior' signals a reward loop and a sense of growth.
Story: 'uncover the epic story' adds a reason to keep playing beyond the fights.
CTA: The 'Install now' button sends people straight to the App Store page.

What to borrow

Lead with a strong verb and the exact genre in the headline so the right audience recognises the product in a second.
Stack two or three distinct motivators, such as action, progression and story, in a single short line of copy.
Use a low-friction, install-focused button and link straight to the store page to shorten the path from interest to download.
Run the same message across several placements and a handful of ad variants, as long, wide delivery is a signal that the core idea holds up.

Its words

Unleash Epic Stickman Battles

Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story

Button: Install now

What’s said

The transcript

Outro

Where and how long