Epic Stickman

Epic Stickman’s video ad: “Unleash Epic Stickman Battles”

Running 357 days·Facebook and Instagram·Winner

How it opens

“Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story”

Angle: Desire

Why it works

The copy is short and packs three motivators into one line: action, upgrades and story. The data also shows it has run for 357 days, is still active, and is spread across 36 active ads on five placements. That suggests the advertiser keeps testing variations of a concept that keeps paying off. The format is video, which fits a game where the fights can be shown rather than described.

Who it speaks to: Mobile gamers who enjoy action and fighting games with character upgrades and a story to follow.

How it’s built

1. Hook: The headline promises epic stickman battles with an action verb.
2. Promise: The post text adds 'mind-blowing' fights to raise the excitement.
3. Progression: 'Upgrade your warrior' signals growth and a reason to keep playing.
4. Story: 'Uncover the epic story' adds a curiosity hook beyond the fighting.
5. CTA: The 'Install now' button points straight to the App Store page.

What to borrow

• Open with a strong verb and the core experience in the headline, so the viewer knows what they will get right away.
• Stack two or three motivators in one short sentence, such as action, progress and story, to reach different kinds of players.
• Run many variations of one winning concept across placements, as the 36 live ads and long run time suggest this advertiser does.
• Send the install button straight to the store page so there is one step between interest and download.

Its words

Unleash Epic Stickman Battles

Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story

Button: Install now

What’s said

The transcript

["Bad Romance Theme Song"]

Where and how long

• First ran 19 Oct 2025; still running.
• Run as 36 ads, 36 of them running now.
• Links to itunes.apple.com.
• Style: Product shot, Animation.