See it in the Meta Ad Library

Epic Stickman’s video ad: “Unleash Epic Stickman Battles”

Running 226 daysFacebook and InstagramWinner

How it opens

“Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story”

Angle: Desire

Why it works

The message is short and clear, so a gamer knows the genre, the fun and the next step within seconds. It gives three reasons to install (action, progression, story) which covers different player motivations. The data also shows it has run for 226 days, is still active, and is spread across 38 active ads on five placements, which suggests the advertiser keeps finding it worthwhile and tests many variations of the same idea.

Who it speaks to: Mobile gamers, mainly on iOS, who enjoy action and fighting games with character upgrades and a story.

How it’s built

Hook: The headline promises epic stickman battles with a power verb.
Promise: The post text stacks three payoffs: intense fights, upgrading your warrior and an epic story to uncover.
Curiosity: 'Uncover the epic story' hints at more to discover beyond the fighting.
CTA: The 'Install now' button sends people straight to the App Store page.

What to borrow

Lead the headline with a strong verb and the core experience, so the promise lands before anyone scrolls past.
Stack two or three distinct payoffs in one short line (action, progress, story) to appeal to different motivations.
Add a light curiosity hook like an untold story to give people a reason to install beyond the first impression.
Run many variations of one proven idea across placements, as the 38 active ads here suggest, and keep a single clear install CTA.

Its words

Unleash Epic Stickman Battles

Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story

Button: Install now

What’s said

The transcript

🎵Ga ga ooh la la, what's your bad romance?🎵 🎵Ga ga ooh la la, what's your bad romance?🎵

Where and how long