See it in the Meta Ad Library

Epic Stickman’s video ad: “Unleash Epic Stickman Battles”

Running 551 daysFacebook and InstagramWinner

How it opens

“Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story”

Angle: Desire

Why it works

The copy is short and promises three clear things a player wants: action, progression and story. The data also shows it has run for 551 days, is still active, and sits on 44 active ads, which suggests the brand keeps testing variations around a core message that keeps paying off. It runs across Facebook, Instagram, Messenger and Audience Network, so the simple message appears to hold up in many placements.

Who it speaks to: Mobile gamers who enjoy action and fighting games with character upgrades and a story, likely on iOS given the App Store link.

How it’s built

Hook: The headline promises epic stickman battles with an action verb.
Benefit stack: The post text lists three rewards in order: battles, warrior upgrades, and an epic story.
Platform cue: The caption shows the App Store link, which signals a direct app install.
CTA: The 'Install now' button asks for the single action the ad wants.

What to borrow

Open with a strong verb and the core experience so the hook tells people what they will do, not what the product is.
Stack two or three distinct rewards, such as action, progression and story, to appeal to different player motivations in one short line.
Keep one clear CTA that matches the store link so there is no friction between interest and install.
Build a family of ads around one proven message and vary the creative, as the 44 active ads suggest this advertiser does.

Its words

Unleash Epic Stickman Battles

Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story

Button: Install now

What’s said

The transcript

Thanks for watching!

Where and how long