Epic Stickman

Epic Stickman’s video ad: “Unleash Epic Stickman Battles”

Running 111 days·Facebook and Instagram·Winner

How it opens

“Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story”

Angle: Desire

Why it works

The copy is short and names the genre, the loop (fight, upgrade, progress) and the extra hook of a story, so the right player self-selects fast. The data shows it has run 111 days, is still active, and sits across 7 active ads on five Meta placements, which suggests the message holds up at scale. The Install now button with a direct store link keeps the path from interest to download as short as possible.

Who it speaks to: Mobile gamers who enjoy action and fighting games with simple stickman visuals and light progression.

How it’s built

1. Hook: The headline promises epic stickman battles with an action verb.
2. Benefit: The post text lists mind-blowing battles as the core experience.
3. Progression: 'Upgrade your warrior' hints at growth and collecting power over time.
4. Story: 'Uncover the epic story' adds a reason to keep playing beyond the fights.
5. CTA: The Install now button links straight to the App Store page.

What to borrow

• Open with a strong verb and the exact experience on offer, so the genre is clear in the first line.
• Show the game loop in one sentence (play, upgrade, progress) to signal depth without a long description.
• Add a secondary reason to stay, like a story or progression, to widen appeal beyond the main mechanic.
• Send people straight to the store page with an install-focused button to cut steps before download.

Its words

Unleash Epic Stickman Battles

Engage in mind-blowing stickman battles, upgrade your warrior, and uncover the epic story

Button: Install now

What’s said

The transcript

🎵 Play now!

Where and how long

• First ran 22 Jun 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to itunes.apple.com.
• Style: Product shot, Animation.