The Ridge’s video ad: “Built to Last. Backed for Life.”
Ran 96 daysFacebook and InstagramWinner
- How it opens
“The Ridge Ring Set delivers unmatched comfort with a no-pinch fit and the durability you need every day.”
- Why it works
It has run for 96 days. Brands keep paying only for ads that make money, so this one is proven.
- How it’s built
- Hook: The Ridge Ring Set delivers unmatched comfort with a no-pinch fit and the durability you need every day.
- CTA: Get two rings, a travel case, and 2 free replacements — all backed for life.
- CTA: Shop now
- What to borrow
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Built to Last. Backed for Life.
The Ridge Ring Set delivers unmatched comfort with a no-pinch fit and the durability you need every day. Get two rings, a travel case, and 2 free replacements — all backed for life.
Button: Shop now
- What’s said
The transcript
ladies if your guy is in desperate need of an upgrade for his wedding band well Ridge has you covered and right now here's four millimeter here's eight millimeters thick they got a lot of different styles I'm wearing six millimeter in the stone washed what is this titanium so they got 24 karat gold they got a lot of different options this is maybe my least favorite with this what is this mopane wood I don't know I don't that's not for me but a lot of options lifetime warranty so if your man loses his ring or it's stolen replace it for free get shopping at Ridge comm
- Where and how long
- First ran 10 Apr 2026; last seen 15 Jul 2026.
- Run as 9 ads.
- Links to ridgewallet.co.uk.
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