The Ridge

The Ridge’s video ad: “5 in 1 Powerbank”

Running 137 days·Facebook and Instagram·Winner

How it opens

“Charge iPhones with magsafe, Qi phones, USB-C wired, lightning wired AND an Apple Watch and get 10,000mAh in the palm of your hand.”

Angle: Feature

Why it works

It answers the first question a buyer has, which is whether it works with their device, and it does so in the opening sentence. The closing line turns a technical spec list into one simple benefit. The data shows it has run for 137 days and is still active across 11 ads on Facebook, Instagram, Messenger and Threads, which suggests the advertiser keeps getting results from it and is testing variations. The format is video, so a demo of the charging modes is likely, though that can't be confirmed from the words alone.

Who it speaks to: People with Apple devices, or a mix of phones and wearables, who travel or commute and are tired of carrying several cables and chargers.

How it’s built

1. Hook: Lists the compatible devices and charging modes right away so the viewer sees their own device named.
2. Spec: Gives the 10,000mAh capacity and the 'palm of your hand' size cue to make the power feel portable.
3. Payoff: 'One thing to pack, five ways to power' sums up the benefit in a short, repeatable line.
4. Offer: The description 'Bundle and Save' hints at a deal without giving a figure.
5. CTA: 'Shop now' button sends people to the brand's site.

What to borrow

• Name the exact devices or use cases in the first line so the right viewer recognises themselves straight away.
• Compress a long feature list into one memorable line like 'one thing to pack, five ways to power'.
• Pair a concrete spec with a size or lifestyle cue so the number feels real.
• Use a short description such as a bundle offer to add a reason to act now without cluttering the main message.

Its words

5 in 1 Powerbank

Charge iPhones with magsafe, Qi phones, USB-C wired, lightning wired AND an Apple Watch and get 10,000mAh in the palm of your hand. One thing to pack, five ways to power.

Bundle and Save

Button: Shop now · Offer: Free trial

What’s said

The transcript

I also kind of had an idea that I wanted to push them on a little further than they've ever been pushed before to make something new. So this a 10,000 milliamp hour battery that's already this small is pretty clutch, but it's also pretty loaded built in braided USB-C cable and lightning cable for fast charging. That just makes sense, but it can also do wireless charging and you better believe if it's an iPhone, it can also do MagSafe. Nice. And yes, in case you're wondering, I could also do wired and wireless charging at the same time from this thing, but it's even more loaded than that. In the center here, right in the middle, that is actually an Apple watch charger on the back. It also has a kickstand so you can charge the phone while it's propped up, maybe watching a video or even just chilling in standby mode at your desk and anytime you want to see your battery percentage, you guessed it, there's a screen at the bottom. So this thing is basically portable peace of mind in three different matte colors, all for 70 bucks. Technically still everyday carry, they don't miss. Thanks for watching.

Where and how long

• First ran 26 May 2026; still running.
• Run as 11 ads, 11 of them running now.
• Links to ridgewallet.co.uk.
• Style: Demo, Product shot, Offer.