The Ridge

The Ridge’s video ad: “5 in 1 Powerbank”

Running 137 days·Facebook and Instagram·Winner

How it opens

“Charge iPhones with magsafe, Qi phones, USB-C wired, lightning wired AND an Apple Watch and get 10,000mAh in the palm of your hand.”

Angle: Feature

The first three seconds

0-3s: An orange powerbank animates on a matching orange background with bold text 'INTRODUCING THE RIDGE POWERBANK' switching to '5 IN 1 CHARGING' as voiceover says 'Introducing the Ridge Powerbank with 5-in-1 charging'.

Pattern: High-impact 3D product launch reveal paired with immediate value proposition text

3D motion graphics product animation · Fast, slick 1-2 second feature transitions over 14 seconds

Why it works

It turns a crowded product category into one clear idea, five ways to charge from one device, and the copy names exact devices so the viewer can check compatibility in seconds. The closing line is easy to remember and repeat. The data shows it has run for 137 days, is still active across four platforms and has 11 live ads, which suggests the brand keeps spending behind it and testing versions of it. I can't see the video, so the demo style is inferred from the format and the wording.

Who it speaks to: People with Apple devices or mixed phone setups who travel or commute and want one charger instead of several.

How it’s built

1. Hook: Lists the charging methods and devices it supports in a single sentence.
2. Spec: Adds the 10,000mAh capacity and the 'palm of your hand' size cue.
3. Payoff: 'One thing to pack, five ways to power' sums it up as a simple rule of three-style line.
4. Offer: The description 'Bundle and Save' hints at a savings deal without giving a price.
5. CTA: 'Shop now' button linking to the brand's site.

What to borrow

• Open with the specific devices or situations your product covers, so the right buyer recognises themselves immediately.
• Compress the benefit into a short closing line with a number, like 'one thing, five ways', that people can remember.
• Keep the spec (capacity, size cue) in the copy so it backs up the benefit without crowding it.
• Use a light offer cue such as 'Bundle and Save' in the description to add a reason to act without cluttering the main message.

Its words

5 in 1 Powerbank

Charge iPhones with magsafe, Qi phones, USB-C wired, lightning wired AND an Apple Watch and get 10,000mAh in the palm of your hand. One thing to pack, five ways to power.

Bundle and Save

Button: Shop now · Offer: Free trial

What’s said

The transcript

Introducing the Ridge Power Bank. With 5-in-1 charging, MagSafe connectivity, Apple Watch compatibility, an LED charge indicator, and multiple colors to fit your vibe. Get yours at Ridge.com

Where and how long

• First ran 26 May 2026; still running.
• Run as 11 ads, 11 of them running now.
• Links to ridgewallet.co.uk.
• Style: Demo, Product shot, Offer.