The Ridge

The Ridge’s video ad: “ALL-NEW Ridge Curb Chains”

Running 136 days·Facebook and Instagram·Winner

How it opens

“Introducing Ridge Curb Chains and Bracelets. Built rugged. Worn daily. Backed with a lifetime guarantee.”

Angle: Feature

Why it works

It has run for 136 days and is still running, on 3 ads at once. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Introducing Ridge Curb Chains and Bracelets. Built rugged. Worn daily. Backed with a lifetime guarantee.
2. Benefit: 18K Gold, Platinum, or Titanium — Pick your standard.
3. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

ALL-NEW Ridge Curb Chains

Introducing Ridge Curb Chains and Bracelets. Built rugged. Worn daily. Backed with a lifetime guarantee. 18K Gold, Platinum, or Titanium — Pick your standard.

Rugged. Daily. Forever.

Button: Shop now

What’s said

The transcript

Most chains don't survive everyday life, this does. This is the Ridge Chains Insignia Collection. Built tough, built minimal, and is the perfect piece to look even better for your lady. They really have that minimal quality look hard workers look for without being overbuilt. Made from 316L stainless steel with a PVD finish, it's durable, rust proof, scratch resistant and doesn't turn your neck green. Work with it on, dress up with it on, do everything and look better doing it. Free replacements for life. If you lose it or grow out of it, get a replacement for free. That's a lifetime guarantee you can't replace. High quality chains and signets built for life. Get yours at Ridge.com

Where and how long

• First ran 27 May 2026; still running.
• Run as 8 ads, 3 of them running now.
• Links to uk.ridge.com.