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The Ridge’s image ad: “Ridge Wallet - Slate | Slim Metal RFID Blocking Wallet | Holds 1-12 Cards | Cash Strap or Money Clip | 99-Day Risk-Free Trial |”

Running 1,519 daysGoogleWinner

How it opens

“Ridge Wallet - Slate | Slim Metal RFID Blocking Wallet | Holds 1-12 Cards | Cash Strap or Money Clip | 99-Day Risk-Free Trial |”

Angle: Offer

Why it works

It has run for 1519 days and is still running, on 2 ads at once. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built
  1. Hook: Ridge Wallet - Slate | Slim Metal RFID Blocking Wallet | Holds 1-12 Cards | Cash Strap or Money Clip | 99-Day Risk-Free Trial |
  2. Offer: Free Trial
What to borrow
  • Put a specific number in the first line.
  • Say the offer plainly in the first line.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Ridge Wallet - Slate | Slim Metal RFID Blocking Wallet | Holds 1-12 Cards | Cash Strap or Money Clip | 99-Day Risk-Free Trial |

Offer: Free Trial

Where and how long
  • First ran 8 Sep 2022; still running.
  • Run as 2 ads, 2 of them running now.
  • Shown in Australia, New Zealand.
  • Links to au.ridge.com.
  • Style: Offer.

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