The Ridge

The Ridge’s video ad: “MKBHD-APPROVED POWER”

Running 31 days·Facebook and Instagram

How it opens

“Power that passes the review.”

Angle: Social proof

Why it works

It has run for 31 days and is still running, on 4 ads at once. Brands keep paying only for ads that make money, so this one is proven. Ratings and reviews lower the risk for someone who's never heard of the brand.

How it’s built

1. Hook: Power that passes the review.
2. Offer: Free trial
3. CTA: Shop now

What to borrow

• Lead with proof people can check: ratings, reviews, numbers.
• Test a review ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

MKBHD-APPROVED POWER

Power that passes the review. Marques Brownlee backs the Ridge Power Bank: 10k mAh, MagSafe compatible, built to charge fast and travel light. Built for life.

Button: Shop now · Offer: Free trial

What’s said

The transcript

This is the perfect pair for your iPhone, and it replaces three different chargers. Now, while the matching looks clean, these are limited edition, so they will run out. I've seen plenty of power banks over my 15 years of reviewing tech, but this Ridge one quickly became a favorite. So this, a 10,000 milliamp hour battery that's already this small, is pretty clutch, but it's also pretty loaded. Built-in braided USB-C cable and lightning cable for fast charging, that just makes sense, but it can also do wireless charging. And you better believe, if it's an iPhone, it can also do MagSafe. And it also comes in three colors, matte black, matte olive, and, I guess perfect for the new iPhone 17 Pro color, base camp orange. And yes, in case you're wondering, I can also do wired and wireless charging at the same time from this thing. But it's even more loaded than that. In the center here, right in the middle, that is actually an Apple Watch charger. On the back, it also has a kickstand, so you can charge the phone while it's propped up, maybe watching a video, or even just chilling in standby mode at your desk. And anytime you wanna see your battery percentage, you guessed it, there's a screen at the bottom. So this thing is basically portable peace of mind in three different matte colors, all for 70 bucks. Technically still everyday carry. They don't miss. Would this make you get the Ridge Power Bank?

Where and how long

• First ran 9 Sep 2026; still running.
• Run as 4 ads, 4 of them running now.
• Links to ridgeau.com.
• Style: Review.