The Ridge

The Ridge’s video ad: “Carry Everywhere With Confidence”

Ran 104 days·Facebook and Instagram·Winner

How it opens

“Slim. Secure. Built to last. The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design. Stop…”

Angle: Feature

Why it works

It has run for 104 days. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built

1. Hook: Slim. Secure. Built to last. The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design. Stop…
2. Offer: Free Trial
3. CTA: Shop now

What to borrow

• Lead with the one feature that changes the outcome.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Carry Everywhere With Confidence

Slim. Secure. Built to last. The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design. Stop carrying bulk, start carrying better.

99 Day Risk-Free Trial

Button: Shop now · Offer: Free Trial

What’s said

The transcript

just came back in stock they're super limited they sell it so quick i was so stoked that ridge brought back the american traditional tattoo wallet they just came back in stock they're super limited they sell it so quick and my husband's reaction was exactly what i'd hoped for it's sleek it's tough it holds all his cards all his cash back here this is a super unique wallet it's not something he's just gonna find in a store that everybody else has it's a conversation starter piece he's actually proud to pull it out he loves it it's a tribute to the art that he lives and breathes that is all over his body not to mention it is trackable with his iphone ridge offers a 99-day risk-free trial if your husband's body is a testament to the art of tattooing then this ridge wallet is his next essential piece of art trust me he'll love it find it at ridge.com today grab it before it sells out i promise you if he loves tattoos he's gonna love this

Where and how long

• First ran 19 Dec 2025; last seen 3 Apr 2026.
• Run as 6 ads.
• Links to ridgewallet.co.uk.
• Style: Offer.