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The Ridge’s carousel ad: “Ridge Wallet - Royal Black”

Running 137 daysFacebook and Instagram

How it opens

“This RFID-blocking minimal wallet is designed to carry cards and cash safely and securely.”

Angle: Feature

Why it works

It has run for 137 days and is still running. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: This RFID-blocking minimal wallet is designed to carry cards and cash safely and securely.
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Ridge Wallet - Royal Black

This RFID-blocking minimal wallet is designed to carry cards and cash safely and securely. Choose from over 30 styles and colors. Try it risk-free for 99 days!

The Ridge Wallet is an expanding minimalist wallet that protects your cards and cash. Made from Aluminum, Titanium, or Carbon Fiber.

Button: Shop now

Where and how long
  • First ran 26 May 2026; still running.
  • Links to ridgeau.com.
  • Style: Product shot, Carousel.

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