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The Ridge’s video ad: “Limited Anniversary Collection”

Ran 129 daysFacebook and InstagramWinner

How it opens

“Introducing the limited Anniversary releases: Iridescent and Forgedfetti.”

Angle: Feature

Why it works

It has run for 129 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: Introducing the limited Anniversary releases: Iridescent and Forgedfetti.
  2. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Limited Anniversary Collection

Introducing the limited Anniversary releases: Iridescent and Forgedfetti. Ridge perfected the wallet years ago. Now they are seeing how far they can take materials.

Button: Shop now

What’s said
The transcript

There's only a limited amount of these wallets, and once they're gone, they're gone for good. These are Ridge's Iridescent and Forged Fetty wallets. They're limited anniversary releases. Once they sell out, that's it. I've missed out on their last limited drop, and I told myself I wouldn't let that happen again. They still hold all your cards in cash, stay slim, and you can even add a tracker card for extra peace of mind. And their anniversary sale is live, so you can save up to 40% on all their other colors and styles. They also back everything with a 99-day risk-free trial, so you can actually carry it around and decide for yourself if you like it. If you want Iridescent or Forged Fetty, now's the window. After that, they're gone. If you want one of these, don't wait. Try it out risk-free before they're gone.

Where and how long
  • First ran 28 Apr 2026; last seen 4 Sep 2026.
  • Run as 14 ads.
  • Links to ridgewallet.eu.

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