The Ridge’s video ad: “Limited Edition”
Running 20 daysFacebook and Instagram
- How it opens
“Introducing the Limited Edition Phantom Wallet.”
Angle: Urgency
- Why it works
It has run for 20 days and is still running, on 3 ads at once.
- How it’s built
- Hook: Introducing the Limited Edition Phantom Wallet.
- Offer (on the landing page): Free shipping + returns
- CTA: Shop now
- What to borrow
- Use a deadline only when it's real.
- Its words
Limited Edition
Introducing the Limited Edition Phantom Wallet. The end of millennial gray. Holds 1-12 cards, blocks RFID, and comes with a Built-for-Life warranty.
Phantom Collection
Button: Shop now · Offer: Free shipping + returns
- Where and how long
- First ran 20 Sep 2026; still running.
- Run as 3 ads, 3 of them running now.
- Links to ridge.com.
More from The Ridge
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