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The Ridge

The Ridge’s video ad: “Carry Everywhere With Confidence”

Ran 105 daysFacebook and InstagramWinner

How it opens

“Slim. Secure. Built to last. The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design. Stop…”

Angle: Feature

Why it works

It has run for 105 days. Brands keep paying only for ads that make money, so this one is proven. A clear deal gives people a reason to act now.

How it’s built
  1. Hook: Slim. Secure. Built to last. The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design. Stop…
  2. Offer: Free Trial
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Carry Everywhere With Confidence

Slim. Secure. Built to last. The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design. Stop carrying bulk, start carrying better.

99 Day Risk-Free Trial

Button: Shop now · Offer: Free Trial

What’s said
The transcript

This isn't just a wallet, it's a rare find. There's something different about owning something almost nobody else has. That's why when Ridge dropped their limited Kintsugi collection, I had to grab one. Inspired by the Japanese art of turning imperfections into golden masterpieces, each Ridge Kintsugi wallet has a completely unique golden etched pattern, literally one of only eight exclusive designs. That means the wallet in my pocket right now, you won't see another one exactly like it. It comfortably carries up to 12 cards, some cash, and even has room for an AirTag. Rare, refined, and guaranteed to spark conversation every time I pull it out. With a 99-day risk-free trial, free shipping, and free returns, no wonder Ridge is in the pocket of over five million men worldwide. Grab your limited edition Ridge Kintsugi wallet now before they're gone. ♪ Got me, got me, got me, got me, got me, got me, got me ♪

Where and how long
  • First ran 19 Dec 2025; last seen 4 Apr 2026.
  • Run as 5 ads.
  • Links to ridgewallet.eu.
  • Style: Offer.

More from The Ridge

All of The Ridge’s ads

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