The Ridge

The Ridge’s video ad: “Limited Edition”

Running 16 days·Facebook and Instagram

How it opens

“Introducing the Limited Edition Phantom Wallet.”

Angle: Urgency

Why it works

It has run for 16 days and is still running, on 5 ads at once.

How it’s built

1. Hook: Introducing the Limited Edition Phantom Wallet.
2. Offer (on the landing page): Free shipping + returns
3. CTA: Shop now

What to borrow

• Use a deadline only when it's real.

Its words

Limited Edition

Introducing the Limited Edition Phantom Wallet. The end of millennial gray. Holds 1-12 cards, blocks RFID, and comes with a Built-for-Life warranty.

Phantom Collection

Button: Shop now · Offer: Free shipping + returns

What’s said

The transcript

Okay, RIDGE just officially killed Millennial Grey. This right here is the new RIDGE wallet in Phantom. And honestly, this entire collection looks unreal. It has that old school retro feel, but everything about it is built for right now. RFID blocking, MagSafe compatible, and it holds anywhere from one to 12 cards plus cash without turning into a giant brick in your pocket. I also decided to add the tracker card because I'd literally just rather not lose my wallet all the time as I normally would. This isn't the kind of gear that looks good for a week and then quickly falls apart. RIDGE uses premium materials, they're backed by over 100,000 five-star reviews, and everything comes with a lifetime warranty and a 99-day risk-free trial. You just can't go wrong. So because the Phantom collection is limited based on everything else, if history repeats itself, it's not gonna be around much longer. Old school look, brand new gear. Shop the new Phantom Colorway at RIDGE.com.

Where and how long

• First ran 24 Sep 2026; still running.
• Run as 5 ads, 5 of them running now.
• Links to eu.ridge.com.