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The Ridge

The Ridge’s video ad: “Slim. Secure. Built to last.”

Ran 80 daysFacebook and InstagramWinner

How it opens

“The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design.”

Angle: Feature

Why it works

It has run for 80 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built
  1. Hook: The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design.
  2. Offer (on the landing page): SAVE UP TO 26%
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Slim. Secure. Built to last.

The Ridge Wallet redefines everyday carry with RFID-blocking technology and a sleek, minimalist design. Stop carrying bulk, start carrying better.

Try it RISK-FREE for 99 days

Button: Shop now · Offer: SAVE UP TO 26%

What’s said
The transcript

So how much louder is the AirTag compared to the Ridge Find My Tracker Card? Starting off with the AirTag, I mean it's not that loud and when the battery does end up dying, you're gonna have to keep buying new batteries to replace it with. And now for the Ridge Tracker Card. Oh yeah, that's way louder. Not only that, but the AirTag makes your wallet even thicker when the Ridge Tracker Card is as thin as a credit card, meaning it's not gonna bulk up your wallet. And when the battery does die, all you have to do is charge it with your MagSafe charger back here and the battery will last you up to half a year. Whether you have a Ridge wallet or a normal wallet, it doesn't matter. You can use it with both. Usually these tracker cards are over $50, but lucky for you, they're running a great deal with fast and free shipping. So I'll leave the link for you right here above my name, but if it doesn't pop up, that means that they're all out of stock.

Where and how long
  • First ran 9 Jun 2026; last seen 28 Aug 2026.
  • Run as 8 ads.
  • Links to ridgewallet.co.uk.

More from The Ridge

All of The Ridge’s ads

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