The Ridge’s video ad: “5 in 1 Powerbank”
Ran 122 daysFacebook and InstagramWinner
- How it opens
“Charge iPhones with magsafe, Qi phones, USB-C wired, lightning wired AND an Apple Watch and get 10,000mAh in the palm of your hand.”
Angle: Feature
- Why it works
It turns a long list of compatibility into one memorable number and a short closing line, which makes the value easy to repeat. It names specific charging types, so each viewer can spot their own device. The data shows it ran for 122 days across Facebook, Instagram, Messenger and Threads, with 11 ads in the set and a win score of 85, which suggests the message held up over time, though it is now stopped.
Who it speaks to: People who carry several devices, such as an iPhone, an Apple Watch or a mix of Android and wired gear, and want one charger for all of them.
- How it’s built
- Hook: The headline names the product and the '5 in 1' claim.
- Feature stack: The post text lists MagSafe, Qi, USB-C wired, lightning wired and Apple Watch charging.
- Specification: It adds the 10,000mAh capacity and the 'in the palm of your hand' size cue.
- Summary line: 'One thing to pack, five ways to power' turns the list into one easy benefit.
- Offer: The description 'Bundle and Save' hints at a bundle deal, with no price or discount figure given.
- CTA: The 'Shop now' button links to ridgewallet.eu.
- What to borrow
- Put a clear number in the headline so the product's main benefit lands in one glance.
- List the specific use cases or compatibilities so each viewer finds their own situation.
- Close a feature list with a short line that sums up the benefit, like 'one thing to pack, five ways to power'.
- Use a light offer cue such as 'Bundle and Save' to add a reason to act without leaning on a discount figure.
- Its words
5 in 1 Powerbank
Charge iPhones with magsafe, Qi phones, USB-C wired, lightning wired AND an Apple Watch and get 10,000mAh in the palm of your hand. One thing to pack, five ways to power.
Bundle and Save
Button: Shop now · Offer: Free trial
- What’s said
The transcript
For the last 15 years, it's me going, so what's the product? And now it's me going, well, here's the product. I guess I'm telling you about the product. So this, a 10,000 milliamp hour battery that's already this small, is pretty clutch, but it's also pretty loaded. Built-in braided USB-C cable and lightning cable for fast charging, that just makes sense. But it can also do wireless charging. And you better believe if it's an iPhone, it can also do MagSafe. Nice. And yes, in case you're wondering, I could also do wired and wireless charging at the same time from this thing. But it's even more loaded than that. In the center here, right in the middle, that is actually an Apple Watch charger. On the back, it also has a kickstand so you can charge the phone while it's propped up, maybe watching a video, or even just chilling in standby mode at your desk. And anytime you wanna see your battery percentage, you guessed it, there's a screen at the bottom. So this thing is basically portable peace of mind in three different matte colors, all for 70 bucks. Technically still everyday carry. They don't miss. ♪ Go, go, go, go, go, go, go, go, go, go, go, go, go, go ♪
- Where and how long
- First ran 26 May 2026; last seen 25 Sep 2026.
- Run as 11 ads.
- Links to ridgewallet.eu.
- Style: Demo, Product shot, Offer.
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