The Ridge’s image ad: “Built to Last. Backed for Life.”
Ran 301 daysFacebook and InstagramWinner
- How it opens
“Shop our Black Friday Sale for up to 32% OFF.”
Angle: Offer
- Why it works
It has run for 301 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.
- How it’s built
- Hook: Shop our Black Friday Sale for up to 32% OFF.
- Offer: Up to 32% OFF
- CTA: Shop now
- What to borrow
- Put a specific number in the first line.
- Say the offer plainly in the first line.
- Test a product ad for your own product.
- It has run for over a month: the idea is proven demand, so test it in your own words.
- Its words
Built to Last. Backed for Life.
Shop our Black Friday Sale for up to 32% OFF. Two bands, one perfect gift. A lifelong promise that lasts with durable styles and Never Lost & Forever Fit protection.
Black Friday Sale
Button: Shop now · Offer: Up to 32% OFF
- Where and how long
- First ran 7 Nov 2025; last seen 5 Sep 2026.
- Run as 25 ads.
- Links to ridgewallet.co.uk.
- Style: Product shot, Offer.
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