ElevenLabs

ElevenLabs’ video ad: “Well, uh, that was dope.”

Running 163 days·Facebook and Instagram·Winner

How it opens

“Well, uh, that was dope.”

Angle: Feature

Why it works

The walkthrough is concrete and in the creator's own words, so the tool's value shows through a real workflow instead of claims. The early code gives a reason to act, and the post text names the real payoff: swapping hooks, products, voices and languages to run variations. The data also shows it has run 154 days, is still active on 7 ads, and has a win score of 91, which suggests the format holds up over time.

Who it speaks to: Video creators, editors and marketers who make product content and want to test many variations faster with AI models.

How it’s built

1. Hook: A creator reacts to their own finished piece, claiming it was made entirely in Flows.
2. Offer: A promo code (RENDERDIRECTOR) for 11% more credits is dropped early.
3. Demo: Starts with a reference image and removes unwanted objects with an image generation node.
4. Demo: Adds a phone photo of their headphones into the scene with another node.
5. Demo: Turns the image into video, swapping between named models to dial in the look.
6. Benefit: Says having all the models in one place speeds up the testing phase.
7. Demo: Adds a human character from a screenshot and generates matching sound effects.

What to borrow

• Open with the finished result or a genuine reaction, then explain how it was made, so viewers want to see the process.
• Walk through one real project step by step so the product's features appear as the means to a visible outcome.
• Place a promo code early and tie it to the creator, which gives a simple action and lets you track which creator drives sign-ups.
• Name the specific tools or models involved to signal depth and speak the language of your audience.

Its words

Been playing with @elevenlabsio node-based tool, Flows and built this. Pretty cool how you can swap hooks, products, voices, even languages and run multiple variations without starting from scratch. #ElevenCreativePartner

Button: Sign up · Offer: Code RENDERDIRECTOR

What’s said

The transcript

Well, uh, that was dope. I made that entirely using Eleven Lab's new node-based creative canvas, Flows. If you like what I made, use code RENDERDIRECTOR to get 11% more credits. Alright, let's get back in it. I started with a reference image, and then using an image generation node running NanoBanana Pro, I removed any unwanted objects from the frame. From there, I just took a picture of my headphones using my phone, and same thing, using an image generation node, I added the headphones to the space. Once I had some generations I was happy with, I used that image to generate a video. Swapping between models like Veo 3.1 and Kling 3.0 to really dial in the look and get an image that was closely aligned with my vision. I love that all the models are right there at your fingertips so you can quickly get through the testing phase and start creating. Product videos are cool, but I wanted to add a human element, so I took a screenshot from a video off my Instagram and added the character to the space. From there, I created some composition nodes to generate sound effects that align with the video. Then I just downloaded all the clips and strung them together in my editing software to create this.

Where and how long

• First ran 26 May 2026; still running.
• Run as 8 ads, 8 of them running now.
• Style: UGC, Founder, Demo, Tutorial, Offer.