ElevenLabs

ElevenLabs’ video ad: “This is not my voice.”

Running 120 days·Facebook and Instagram·Winner

How it opens

“This is not my voice.”

Angle: Desire

The first three seconds

A creator looks into the camera saying 'This is not my voice' in English, then instantly transitions to fluent Korean with matching text on screen.

Pattern: The Impossible Reveal: start by demonstrating a shocking product outcome in real-time before introducing the tool.

ugc talking head with dynamic screen-record overlays · Fast-paced creator delivery with screen overlay cuts every 2-3 seconds

Why it works

The audio itself proves the product, since the viewer hears the clone before being told about it. The steps are short and concrete, which makes the tool feel easy to try. The comment-to-get-a-link CTA adds low-friction engagement, and the data shows it has run 111 days and is still active across 7 ads, which suggests the advertiser keeps it in rotation.

Who it speaks to: Creators, founders and solo operators who record voiceovers or pitches, want to reach audiences in other languages, or are tired of repeating the same sales calls and answers.

How it’s built

1. Hook: Plays with the viewer's expectation by saying the voice they hear is not the speaker's own.
2. Reveal: Explains it was an AI voice clone that now works in 70 languages with no re-recording.
3. Problem: Names two pains, botched voiceovers that force a restart and audiences who don't speak your language.
4. Demo: Walks through the steps, from the create voice option to choosing instant or professional clone and uploading a few clips.
5. Use cases: Lists dubbing, building an agent with your voice, and fixing or repurposing one video for worldwide audiences.
6. CTA: Comment 'VOICE' to get a setup guide or link, backed by a Sign up button.
7. Post text: Repeats the offer and expands on three use cases for readers who want detail.

What to borrow

• Open with a short, surprising demonstration of the product's output so the hook doubles as proof.
• Name two or three specific pains right after the reveal so different viewers each see themselves.
• Show the setup in a few plain steps to make a complex tool feel quick to start.
• Use a comment keyword CTA to lower the effort of responding and to boost engagement, and pair it with a standard button.

Its words

Comment "VOICE" and I'll send you a link to create your voice clone using @elevenlabsio — it sounds exactly like you and can speak 70+ languages. It's a great use case for: 1. Creators & Founders recording voiceovers or pitches. Need to re-record a section last minute? Instead of re-recording the whole thing, just use your voice clone to patch that part. 2. Creators who want to go global. Record once and have your video dubbed perfectly in 70+ languages — no more filming second and third takes in different languages. You can even set up YouTube to automatically serve the right language based on where your audience is watching from. 3. Anyone who wants to build an AI agent that sounds like them. Stuck taking the same sales calls or repeating the same answers over and over, to the point you can't serve everyone? Augment yourself with a voice agent that sounds just like you. #voiceclone #ai #ad #elevenlabspartner

Button: Sign up

What’s said

The transcript

This is not my voice. This is also not my voice. So I cloned my voice with AI and now I can make content in 70 different languages without re-recording a single thing. So if you are tired of messing up a voiceover and had to start over, or wanted to reach an audience that does not speak your language, this video is for you. Go to 11labs, 11creatives, then click create voice. You can choose instant clone for speed or professional clone if you want it even more accurate. Then upload a few clips of yourself talking. Now you can dub your content into any language, use your voice clone for any agent you build, fix or repurpose one video for audiences worldwide. Comment voice and I'll send you a guide on how to quickly set it up.

Where and how long

• First ran 8 Jul 2026; still running.
• Run as 10 ads, 10 of them running now.
• Style: UGC, Demo, Tutorial, Comparison, Listicle.