See it in the Meta Ad Library

Wispr Flow’s video ad: “Talk to your IDE”

Running 141 daysFacebook and InstagramWinner

How it opens

“Fix the bug in hero — no, contact.tsl. 🐛”

Angle: Feature

Why it works

It uses the audience's own language (IDE, Cursor, a file name) so developers instantly see it's for them. The example is small and believable, a speech slip that gets fixed, so the benefit is shown rather than claimed. The data also shows it has run 141 days and is still active across several placements and 5 live ads, which suggests the angle holds up over time.

Who it speaks to: Developers who use AI coding tools like Cursor and want to dictate prompts instead of typing them.

How it’s built

Hook: The headline 'Talk to your IDE' names the new behaviour in four words.
Demo moment: The opening line shows a realistic spoken slip and self-correction, with a bug emoji for a light tone.
Payoff: 'Flow caught the swap and shipped the prompt' shows the tool understanding the correction.
Result: 'Cursor fixed it without a single key' ends on the hands-free outcome.
CTA: 'Try Flow free' with a pointing emoji sends people to the link, backed by a low-commitment Learn more button.

What to borrow

Open with a short headline that names the new behaviour in the audience's own terms.
Show the feature through one specific, relatable moment, like a spoken mistake being fixed, instead of listing benefits.
Use niche vocabulary such as tool and file names to signal who the ad is for and build credibility fast.
End on the outcome and a free-trial CTA to keep the ask low-risk.

Its words

Talk to your IDE

Fix the bug in hero — no, contact.tsl. 🐛 Flow caught the swap and shipped the prompt. Cursor fixed it without a single key. Try Flow free 👇

Button: Learn more

What’s said

The transcript

Can you fix the bug in hero.tsx no actually contact.tsx and also fix errors in super base queries?

Where and how long