Wispr Flow

Wispr Flow’s video ad: “Way more accurate than Siri”

Running 250 days·Facebook and Instagram·Winner

How it opens

“We built our own AI model that's 2x more accurate than Siri and removes filler words automatically.”

Angle: Comparison

Why it works

It borrows the credibility of a familiar benchmark, so the value is understood in a few words. The copy then gives one concrete benefit (no filler words) and a three-step way to use it, which makes the effort feel tiny. The ad has run 250 days, is still active, and has 9 active ads, which suggests the angle keeps performing and the brand is testing variations around it.

Who it speaks to: People who write a lot on their phone or computer and want to dictate text faster and more accurately than built-in voice typing allows.

How it’s built

1. Hook: The headline sets up a direct comparison with Siri on accuracy.
2. Proof claim: The post text says the brand built its own AI model that is 2x more accurate than Siri.
3. Feature: It removes filler words automatically, so the text comes out clean.
4. How it works: Press a shortcut, talk, and get polished text anywhere you type.
5. CTA: The Download button and wisprflow.ai link send people straight to the app.

What to borrow

• Compare yourself to a product your audience already knows, so they grasp the improvement without an explanation.
• Pair the big claim with one tangible benefit, like removing filler words, to make it feel real.
• Describe usage in a short sequence of actions to show how little effort it takes.
• Keep the headline and CTA aligned on a single promise, and test variations around it the way this advertiser appears to with 9 active ads.

Its words

Way more accurate than Siri

We built our own AI model that's 2x more accurate than Siri and removes filler words automatically. Just press a shortcut, talk, and get polished text anywhere you type.

Button: Download

What’s said

The transcript

Whistler Flow is going after one of the most exciting opportunities in AI today. It is reimagining the primary interface between humans and machines. So let me show you how it works. Just press the shortcut, and Flow works in any application. Hey Hans, want to meet at 5? Actually, let's do 5.30pm. It's great for white coding. Hey, can you look at auth.ts, constants.ts, and enums.ts and fix the bugs across all of them? And the best part is, you can even whisper. And that got it perfectly. Today, Whistler Flow is used by teams at half of the Fortune 500 companies to save thousands of hours every year.

Where and how long

• First ran 2 Feb 2026; still running.
• Run as 9 ads, 9 of them running now.
• Links to wisprflow.ai.
• Style: Founder, Demo, Comparison.