Wispr Flow

Wispr Flow’s video ad: “You're using your Mac wrong”

Running 141 days·Facebook and Instagram·Winner

How it opens

“You might be using your computer wrong. 💻”

Angle: Curiosity

Why it works

The opening challenges a habit instead of listing features, which is hard to scroll past. The copy then gives one simple action (hold a key) and one concrete example (the shortcut phrase), so the benefit feels easy to picture. The data also shows it has run for 141 days, is still active, and sits across 7 active ads on several Meta placements, which suggests the angle holds up well and is being scaled.

Who it speaks to: Mac users who type a lot, such as professionals and knowledge workers who would like to write faster and repeat less.

How it’s built

1. Hook: Tells the viewer they might be using their computer wrong, which creates a gap they want to close.
2. Solution: Explains that holding one key turns your voice into clean text in any app.
3. Feature detail: Shows a custom shortcut, where saying "weekly team meeting" pastes the full phrase.
4. Offer: Invites a free one-week trial.
5. CTA: Points down to the link with a Learn more button to wisprflow.ai.

What to borrow

• Open with a light challenge to a daily habit so the viewer wants to find out what they are missing.
• Boil the product down to one easy action, like holding one key, so the value is clear in seconds.
• Use one specific, relatable example, such as a shortcut phrase, instead of a long feature list.
• Lower the barrier at the end with a short free trial and a single clear next step.

Its words

You're using your Mac wrong

You might be using your computer wrong. 💻 Hold one key and Flow turns your voice into perfect text — anywhere. Set shortcuts so saying "weekly team meeting" pastes the whole thing. Try Flow free for a week 👇

Button: Learn more

What’s said

The transcript

You might be using your computer wrong. When you're in a browser, you can hold down Command and click to open up links in different tabs. Command Spacebar opens up the Spotlight Search so I can search for anything on my computer, like DJ Fridge Magnet. This one's really cool. When I hold down the function key, I can just talk to type. So, write me a seven-page paper on why In-N-Out is better than Shake Shack by Wednesday. I mean, Thursday. Now, this one only works if you have Whisper Flow, but it'll fix errors, it has memory, and it formats everything for you. Now, watch this. Notion Task Prompt. Now, watch this. Weekly Team Meeting. I essentially set up shortcuts within Whisper Flow so I can just say these keywords, and it'll paste whatever I want. You can use this for email addresses, passwords, affiliate links. You name it, you can drive for a week for free. Today, let me know what you think.

Where and how long

• First ran 22 May 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to wisprflow.ai.
• Style: Demo, Tutorial.