HeyGen

HeyGen’s video ad: “Would you ever use AI to change your accent?”

Running 78 days·Facebook and Instagram·Winner

How it opens

“Would you ever use AI to change your accent?”

Angle: Desire

Why it works

It has run for 78 days and is still running, on 8 ads at once. Brands keep paying only for ads that make money, so this one is proven. Humour earns attention in a feed full of ads.

How it’s built

1. Hook: Would you ever use AI to change your accent?
2. CTA: Sign up

What to borrow

• Open with a question your buyer is already asking themselves.
• Lead with the outcome people want, not the product's parts.
• Test a meme ad for your own product.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Would you ever use AI to change your accent? 👀 I used HeyGen to change mine and translate the same video into French, with matching lip movements. Imagine filming one video and being able to share it with people who speak completely different languages! 🤯 Be honest, did it sound convincing? 😂 @HeyGen_Official #HeyGen #AITranslation #AITools #HeyGenPartner

Button: Sign up

What’s said

The transcript

Let me show you how I used AI to change my accent to British. Wait, let's rewind that. Let me show you how I used AI to change my accent to British. No way! An eye? All right, let me switch mine to Indian accent because I'm not even gonna lie, I like how it sounds. What the hell is this? All right, let's show you how you can do this for yourself. You need to go to Haijan, click on translate, upload your video and select the accent or language that you want to change to. Under engine use, choose between speed or precision and then hit translate. Now see, the best part about this is not even that it can change your accent, which is cool, but it's the fact that it can translate your videos to reach a global audience. So let's say you want to sell a course in a country like France, just shoot your video in your language, upload it to Haijan and have it translated to French and it would sync your lips perfectly. For example, Comment tu t'appelles? Je m'appelle Koube Koube, bim bam bam. You know what? Comment global so I can send a full step-by-step breakdown of the whole process. See you tomorrow, guys.

Where and how long

• First ran 24 Jul 2026; still running.
• Run as 9 ads, 8 of them running now.
• Links to heygen.com.
• Style: Meme.