HeyGen

HeyGen’s video ad: “Consistency is the name of the game.”

Running 92 days·Facebook and Instagram·Winner

How it opens

“Consistency is the name of the game.”

Angle: Pain point

Why it works

It starts from a belief the audience already holds and then sells the product as the answer to that fear instead of leading with features. The empty chair line turns an abstract benefit into a memorable image in just a few words. The data shows it has run for 92 days, is still active, and sits across 13 active ads with a win score of 94, which suggests the message holds up when repeated and varied.

Who it speaks to: Content creators, solo founders and marketers who feel pressure to post constantly and struggle to keep up.

How it’s built

1. Hook: States a familiar creator truth about consistency to get a nod of recognition.
2. Problem: Warns that stopping even briefly kills momentum, which makes the pressure feel real.
3. Story beat: 'The chair was empty. The AI clone kept posting.' paints a short, vivid scene of the product at work.
4. Solution: Names HeyGen as the way content keeps going when you do not.
5. CTA: A 'Sign up' button with the site link in the caption.

What to borrow

• Open with a belief your audience already repeats to themselves, then build the stakes from there.
• Compress your benefit into one concrete image or scene, like the empty chair, so it sticks without a feature list.
• Frame the product as the fix for an emotional fear (losing momentum) rather than a list of capabilities.
• Keep the copy short with one idea per line, and end on a single clear action.

Its words

Consistency is the name of the game. The second you stop creating, you lose all momentum. The chair was empty. The AI clone kept posting. With HeyGen, the content doesn't stop when you do.

Button: Sign up

What’s said

The transcript

We need to focus on posting more. We're seeing our engagement increase. Our account is growing. People are signing up for our newsletter. We're generating sessions to our page. We just got our first sale.

Where and how long

• First ran 10 Jul 2026; still running.
• Run as 13 ads, 13 of them running now.
• Links to heygen.com.
• Style: Lifestyle, Animation.