HeyGen

HeyGen’s video ad: “Comment 'HEY' for the guide and exact prompt we used to create this video.”

Running 101 days·Facebook and Instagram·Winner

How it opens

“Comment 'HEY' for the guide and exact prompt we used to create this video.”

Angle: Feature

The first three seconds

Split-screen interface displaying character asset sheet, initial frame, detailed prompt text, and high-fidelity video of a man snapping his fingers to freeze time on a crowded pier.

Pattern: Show the raw input (Prompt + Assets) vs. photorealistic output simultaneously.

demo with motion graphics and AI video · 1 main continuous shot, slow cinematic panning with prompt scrolling synchronized to action, 15s total.

Why it works

It lets the product's output do the selling, and the three short 'No' lines make the effort saved easy to grasp in seconds. The comment-for-the-prompt offer adds a low-friction action that rewards curiosity and can boost engagement, while the Sign up button catches people ready to try it. It has run for 101 days and is still active across 16 ads, which suggests the advertiser keeps finding it worthwhile.

Who it speaks to: Creators, marketers and small teams who want polished video without a camera, editing skills or a production budget.

How it’s built

1. Hook: Invites a comment ('HEY') to get the guide and the exact prompt, which promises a behind-the-scenes look.
2. Contrast: 'No green screen. No compositing. No filming.' removes the usual pain points of video production in three short beats.
3. Demo: 'Just one text prompt' frames the video itself as the proof of what the tool produces.
4. Vision: 'If you can think it HeyGen can do it' widens the promise to any idea.
5. CTA: Comment 'HEY' for the guide, with a Sign up button as the second route.

What to borrow

• Open with a curiosity-driven offer, like the exact prompt or recipe behind the result, so people want to see how it was made.
• List the old hassles in short 'No' lines to make the benefit clear without explaining features.
• Let the ad itself be the demo, so the product proves its claim through the creative.
• Pair a low-friction engagement CTA such as a comment keyword with a direct sign-up button to catch both warm and ready audiences.

Its words

Comment 'HEY' for the guide and exact prompt we used to create this video. No green screen. No compositing. No filming. Just one text prompt into HeyGen and this is what came out. If you can think it HeyGen can do it.

Button: Sign up

What’s said

The transcript

This sequence was made inside Haygen with just a few assets and a prompt.

Where and how long

• First ran 1 Jul 2026; still running.
• Run as 16 ads, 16 of them running now.
• Links to heygen.com.
• Style: Demo, Text only, Green screen.