See it in the Meta Ad Library

HeyGen’s carousel ad: “HeyGen”

Running 100 daysFacebook and InstagramWinner

How it opens

“Turn your expertise into video. No camera or studio required.”

Angle: Pain point

Why it works

The copy is two short sentences that pair a clear outcome with the removal of the biggest obstacle, so the value is understood in seconds. The data also shows it has run for 100 days and is still active across 21 active ads on Facebook and Instagram, which suggests the message is being kept and scaled rather than tested briefly. The carousel format fits a product that can show several use cases or examples, though that is inferred from the format and not from the text.

Who it speaks to: Experts, coaches, educators and professionals who have knowledge to share but don't want to film themselves or set up a studio.

How it’s built

Hook: 'Turn your expertise into video' names the viewer's asset and the outcome in one line.
Objection removal: 'No camera or studio required' takes away the main reason people put off making video.
CTA: The 'Sign up' button and heygen.com caption give a single, low-friction next step.

What to borrow

Open with something the viewer already has, like expertise, and tie it to the result you offer.
Name the biggest obstacle your audience has and say plainly that they don't need it.
Keep the copy to a couple of short lines and let one clear button carry the next step.
Run several variants of a message that works, as the 21 active ads here suggest, instead of retiring it after one test.

Its words

HeyGen

Turn your expertise into video. No camera or studio required.

Button: Sign up

Where and how long