Framer

Framer’s video ad: “Free Website Builder”

Ran 71 days·Facebook and Instagram·Winner

How it opens

“Easily go from design to world-class site with Framer, the web builder for creative pros.”

Why it works

It has run for 71 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Easily go from design to world-class site with Framer, the web builder for creative pros.
2. CTA: Sign up

What to borrow

• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Free Website Builder

Easily go from design to world-class site with Framer, the web builder for creative pros.

Button: Sign up

What’s said

The transcript

This website is going viral for its mind-blowing scrolling effects. Here's how you can build the same thing in Framer in less than a minute. Open Framer, click on the plugins menu, then select Workshop. Create a scroll-driven video component. As the user scrolls down the page, the video should play frame by frame, synced with the scroll position. You can see how it generates the code here on the side. Now put it in the desktop breakpoint, set it to Fix, and set the width to Relative. Upload the video. You can also add a cover image, which is the first frame of the video. Make the height of the page a bit bigger, hit the play button, and boom! Super cool!

Where and how long

• First ran 19 Feb 2026; last seen 2 May 2026.
• Run as 13 ads.
• Links to framer.com.