See it in the Meta Ad Library

HeyGen’s carousel ad: “HeyGen: AI Video Generator”

Running 141 daysFacebook and InstagramWinner

How it opens

“The future of global content creation starts here. Try HeyGen today.”

Angle: Offer

Why it works

It pairs a big promise with a clear, concrete free offer, so the viewer knows what the tool is and what they get for nothing. The carousel format gives room to show different use cases, though the data doesn't show the slides themselves. The strongest signal is its run: 141 days, still active, on 14 active ads, which suggests the brand keeps spending behind this approach and has a variety of versions in play.

Who it speaks to: Marketers, creators and teams who want to produce video content at scale and for different markets without a full production setup.

How it’s built

Hook: Frames the product as the start of the future of global content creation.
Product: The headline names HeyGen and says plainly what it is, an AI video generator.
CTA: 'Try HeyGen today' invites an immediate, low-effort first step.
Offer: The description gives the first 3 videos free to remove the risk of trying.
Button: 'Sign up' with a link to heygen.com keeps the path to action short.

What to borrow

Say what the product is in the headline, so nobody has to guess after the hook.
Put a specific, countable free offer (like 3 free videos) in the description to make trying feel safe.
Open with the outcome or vision your audience wants, then follow with the concrete offer.
Keep one clear action in the button and link so the path from ad to sign-up has no extra steps.
Run several versions of a proven message, as the 14 active ads suggest, to keep it fresh over a long run.

Its words

HeyGen: AI Video Generator

The future of global content creation starts here. Try HeyGen today.

Make your first 3 videos free on HeyGen.

Button: Sign up

Where and how long