Ghost

Ghost’s carousel ad: “GHOST: 2 Big To Rig”

Ran 38 days·Facebook and Instagram

How it opens

“MESSAGE FROM THE CLERGY]”

Angle: Urgency

Why it works

It has run for 38 days. Brands keep paying only for ads that make money, so this one is proven. Several cards hold attention longer and show more of the product.

How it’s built

1. Hook: MESSAGE FROM THE CLERGY]
2. Benefit: We wish to inform you that 2 Big To Rig is haunting cinemas & IMAX® worldwide Wednesday, August 26, for a limited time only.
3. CTA: Get tickets at 2bigtorig.com
4. CTA: Book now

What to borrow

• Use a deadline only when it's real.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

GHOST: 2 Big To Rig

[MESSAGE FROM THE CLERGY] We wish to inform you that 2 Big To Rig is haunting cinemas & IMAX® worldwide Wednesday, August 26, for a limited time only. Experience the sold-out Mexico City shows from the unforgettable SKELETOUR WORLD TOUR on the big screen. Get tickets at 2bigtorig.com

Haunting cinemas worldwide

Button: Book now

Where and how long

• First ran 23 Jul 2026; last seen 30 Aug 2026.
• Run as 17 ads.
• Links to 2bigtorig.com.
• Style: Carousel.