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Ghost’s carousel ad: “Ritual Essentials”

Ran 73 daysFacebook and InstagramWinner

How it opens

“MESSAGE FROM THE CLERGY]”

Why it works

It has run for 73 days. Brands keep paying only for ads that make money, so this one is proven. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: MESSAGE FROM THE CLERGY]
  2. Benefit: We wish to inform you that the Ritual Essentials are available in the official Ghost merch store. Shop Now.
  3. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
  • It has run for over a month: the idea is proven demand, so test it in your own words.
Its words

Ritual Essentials

[MESSAGE FROM THE CLERGY] We wish to inform you that the Ritual Essentials are available in the official Ghost merch store. Shop Now.

Available now

Button: Shop now

Where and how long
  • First ran 17 Oct 2025; last seen 29 Dec 2025.
  • Run as 7 ads.
  • Links to ghost.backstreetmerch.com.
  • Style: Product shot, Carousel.

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