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Ghost’s video ad: “New Halloween Offerings”

Running 8 daysFacebook and Instagram

How it opens

“MESSAGE FROM THE CLERGY]”

Angle: Feature

Why it works

It has run for 8 days and is still running, on 4 ads at once.

How it’s built
  1. Hook: MESSAGE FROM THE CLERGY]
  2. Benefit: We wish to inform you of new Halloween offerings in Ghost’s official merch store.
  3. CTA: Shop now
What to borrow
  • Lead with the one feature that changes the outcome.
Its words

New Halloween Offerings

[MESSAGE FROM THE CLERGY] We wish to inform you of new Halloween offerings in Ghost’s official merch store.

Button: Shop now

Where and how long
  • First ran 2 Oct 2026; still running.
  • Run as 4 ads, 4 of them running now.
  • Links to shop.ghost-official.com.

More from Ghost

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