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Ghost’s carousel ad: “10th Anniversary of 'Popestar'”

Running 24 daysFacebook and Instagram

How it opens

“MESSAGE FROM THE CLERGY]”

Why it works

It has run for 24 days and is still running, on 4 ads at once. The product shown plainly works on people already looking for one.

How it’s built
  1. Hook: MESSAGE FROM THE CLERGY]
  2. Benefit: We wish to inform you the 'Popestar' 10th Anniversary collection is now available in the official Ghost merch store.
  3. CTA: Shop now
What to borrow
  • Test a product ad for your own product.
Its words

10th Anniversary of 'Popestar'

[MESSAGE FROM THE CLERGY] We wish to inform you the 'Popestar' 10th Anniversary collection is now available in the official Ghost merch store.

Button: Shop now

Where and how long
  • First ran 16 Sep 2026; still running.
  • Run as 4 ads, 4 of them running now.
  • Links to shopuk.ghost-official.com.
  • Style: Product shot, Carousel.

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