HeyGen’s image ad: “HeyGen: AI Video Generator”
Running 149 daysFacebook and InstagramWinner
- How it opens
“Turn your expertise into video. No camera or studio required.”
Angle: Desire
- Why it works
It leads with a benefit the audience cares about and answers the biggest objection in the very next sentence. The free-videos offer makes starting low risk. The data also shows it has run for 149 days and is still active across 28 ads on Facebook and Instagram, which suggests the message is being kept and scaled rather than swapped out.
Who it speaks to: Experts, coaches, creators and small business owners who have knowledge to share but don't want to film themselves or hire a studio.
- How it’s built
- Hook: Invites the viewer to turn their expertise into video.
- Objection removal: 'No camera or studio required' takes away the main barrier of gear and setup.
- Offer: The description says the first 3 videos are free, which lowers the risk of trying.
- CTA: The 'Sign up' button and heygen.com caption point to a simple next step.
- What to borrow
- Open with something the viewer already has, like skill or knowledge, so the promise feels within reach.
- Follow the benefit straight away with the biggest objection answered in a short line.
- Give a clear, countable free offer, such as 'first 3 free', to make signing up feel low risk.
- Keep the copy short and the CTA singular so the path from hook to sign-up is easy to follow.
- Its words
HeyGen: AI Video Generator
Turn your expertise into video. No camera or studio required.
Make your first 3 videos free on HeyGen.
Button: Sign up
- Where and how long
- First ran 14 May 2026; still running.
- Run as 28 ads, 28 of them running now.
- Links to heygen.com.
- Style: Product shot, Text only.
More from HeyGen
Make ads like these for your brand
Paste your website. Adwright studies the ads winning in your niche, then makes ads in your brand, ready to post.