Wispr Flow

Wispr Flow’s video ad: “The email you keep avoiding”

Running 113 days·Facebook and Instagram·Winner

How it opens

“A professor's email sat in my inbox 4 days because I didn't know how it'd sound. 😅”

Angle: Pain point

Why it works

It opens with a small, specific, first-person story instead of a feature claim, so the problem feels real and easy to relate to. The fix is shown in two quick steps (talk, then send), which makes the product feel low effort. The data also shows it has run 113 days and is still active across 7 ads and many placements, which suggests the advertiser keeps investing in this message.

Who it speaks to: Students and busy professionals who stall on emails to people they want to impress, like professors or colleagues, because they worry about tone.

How it’s built

1. Hook: The headline calls out the email you keep avoiding.
2. Problem: A professor's email sat unsent for 4 days because the writer didn't know how it would sound.
3. Solution: They talked it out loud instead of typing it.
4. Result: Flow turned it into something professional and ready to send.
5. CTA: 'Get Flow free and try this yourself', with a Download button.

What to borrow

• Open with a narrow, specific moment (who the email was to, how long it sat) rather than a general pain point.
• Name a guilty habit in the headline so people recognise themselves before they read anything else.
• Show the product as a simple before and after: the problem, one action, a finished result.
• Keep the offer low risk and direct, such as 'free' paired with a single clear button.

Its words

The email you keep avoiding

A professor's email sat in my inbox 4 days because I didn't know how it'd sound. 😅 Then I just talked it out. Flow made it professional and ready to send. Get Flow free and try this yourself.

Button: Download

What’s said

The transcript

I had a professor's email in my inbox for four days before I responded because I didn't know how it would sound. But then I decided to just talk it out. Hey, Professor Sneed, thanks for the feedback on my paper. I know it wasn't up to par, but I'm looking to maybe get some help on Tuesday, no, Friday after class if that's possible. Thank you. Have a good weekend. That's the reply. It's professional and ready to send. This is WhisperFlow and it's free to download.

Where and how long

• First ran 19 Jun 2026; still running.
• Run as 7 ads, 7 of them running now.
• Links to wisprflow.ai.
• Style: UGC, Demo.