Framer

Framer’s video ad: “Ever wonder why some sites feel polished and others don’t?”

Ran 86 days·Facebook and Instagram·Winner

How it opens

“Ever wonder why some sites feel polished and others don’t?”

Angle: Curiosity

Why it works

It has run for 86 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Ever wonder why some sites feel polished and others don’t?
2. Benefit: It’s usually motion.
3. CTA: Sign up

What to borrow

• Open with a question your buyer is already asking themselves.
• Open a question in the first line that the rest of the ad answers.
• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Ever wonder why some sites feel polished and others don’t? It’s usually motion. Subtle text effects. Soft scale-ins. Nothing crazy. @framer makes this stuff easy. Drop “Framer” below & I’ll send you 1 month Pro free 👀��#ad #buildwithframer #framerpartner #motion #webdesign

Button: Sign up

What’s said

The transcript

Can you spot the difference between this and this? It's the same layout, same content, but one thing changed, motion. Let me show you how easy it is to make this effect in Framer. For text, we're going to use text effects. Click on your layer, then in the right panel, click on text. Set the animation per word, add a slight delay, and in the effects panel, tweak the blur and offset values. The default transition is usually spring, but I prefer ease for a smoother feel. Now for the bento car section, we'll add a subtle scaling effect that triggers when the layer comes into view. I usually set the scale to 0.9, and honestly, that already does the trick. All of this is literally just a couple of clicks in Framer. Motion is an important part of making sure your site feels more polished and visually appealing. But let me know your favorite Framer trick, and until then, stay right and have a great day.

Where and how long

• First ran 15 Apr 2026; last seen 10 Jul 2026.
• Run as 12 ads.
• Links to framer.com.