HeyGen

HeyGen’s video ad: “Comment “HEYGEN” below and I’ll DM you the link or head to link in bio to try it yourself.”

Ran 90 days·Facebook and Instagram·Winner

How it opens

“Comment “HEYGEN” below and I’ll DM you the link or head to link in bio to try it yourself.”

Angle: Feature

Why it works

It explains a complex product in three simple steps (record, type, publish) and then stacks a second benefit, translation, on top. The 'no reshoots, no studio, no crew' line answers the main objection about effort and cost. The ad ran for 90 days across Facebook and Instagram, with 11 ad versions in all and a win score of 85, which suggests the message held up under testing, though the data doesn't show results.

Who it speaks to: Creators, marketers and small teams who need a steady flow of video content without filming each piece.

How it’s built

1. Hook: Invites a comment with the keyword 'HEYGEN' to receive the link by DM, with link in bio as a backup.
2. Product intro: Names the tool and explains the core idea of an AI version of yourself from a single video.
3. How it works: Record one short clip, type a script, and the twin delivers it with your voice, expressions and energy.
4. Extra benefit: Translation into 175+ languages with realistic lip sync.
5. Objection removal: 'No reshoots, no studio, no crew' cuts the perceived cost and effort.
6. CTA: Sign up button, plus the comment prompt and link in bio.

What to borrow

• Use a comment-keyword CTA to add engagement and give people a low-friction way to ask for the link.
• Break your product into a simple 'do this, then this' sequence so the value is clear in seconds.
• Stack a second benefit after the core promise to widen who the ad appeals to.
• Close with a short list of what the buyer no longer needs, which frames the product as saving time and money.

Its words

Comment “HEYGEN” below and I’ll DM you the link or head to link in bio to try it yourself. @heygen_official lets you create an AI version of yourself from a single video. Just record one short clip, type your script, and your digital twin delivers it with your voice, expressions, and energy. You can even translate your videos into 175+ languages with realistic lip sync no reshoots, no studio, no crew. #AIAvatars #HeyGen #ContentCreation #AITools #VideoMarketing

Button: Sign up

What’s said

The transcript

Recordé un clip de 15 segundos en mi teléfono, y ahora tengo una versión AI de mí que puede presentarse en cualquier idioma, cualquier vestuario, cualquier environmiento. Esto es Hagen Avatar 5, una grabación, versiones ilimitadas de ti. Abrí Hagen, grabé mi clip, y se creó mi digital twin. Luego escribí mi script, y lo trajo con mi voz, mis expresiones, mi energía. Y lo más loco es que tomé ese mismo avatar y tradujo el video en español con perfecto lip-sync, no subtítulos. Y la parte loca es que tomé ese mismo avatar y traduje todo el video al español con perfecta sincronización labial. Mi boca actual se mueve en español. No hay estudio, no hay grabación, no hay equipo. Solo un clip, y lo puedo publicar en cualquier mercado. Comenta Hagen, y te envío el enlace.

Where and how long

• First ran 10 Jul 2026; last seen 8 Oct 2026.
• Run as 11 ads.
• Links to heygen.com.
• Style: UGC, Demo, Product shot.