HeyGen

HeyGen’s video ad: “HeyGen: AI Video Generator”

Running 100 days·Facebook and Instagram·Winner

How it opens

“Turn your expertise into video. No camera or studio required.”

Angle: Desire

Why it works

The copy is short and does three jobs in a few words: it names the outcome, kills the main objection and offers a free trial. The data shows it has run for 100 days, is still active and sits across 14 active ads on Facebook and Instagram, which suggests the brand keeps testing variations of a message that holds up. The free-video offer is concrete and specific, so signing up feels low risk.

Who it speaks to: Experts, coaches, consultants and small business owners who have knowledge to share but don't want to film themselves or set up a studio.

How it’s built

1. Hook: 'Turn your expertise into video' frames the viewer's existing knowledge as the raw material.
2. Objection removal: 'No camera or studio required' takes away the equipment and effort barrier.
3. Offer: 'Make your first 3 videos free' lowers the risk of trying it.
4. CTA: The 'Sign up' button and heygen.com give one clear next step.

What to borrow

• Open with what the viewer already has (their expertise) and the outcome you give them, not with your product's features.
• Name the biggest barrier to buying and dismiss it in one short line, as 'No camera or studio required' does.
• Make the free offer specific, such as a set number of free items, so the risk feels small and clear.
• Keep the copy tight and end on a single action that matches the button.

Its words

HeyGen: AI Video Generator

Turn your expertise into video. No camera or studio required.

Make your first 3 videos free on HeyGen.

Button: Sign up

What’s said

The transcript

If you're using Cloud Code without this, you're only doing half the job. Cloud Code builds a product. HeyGen is how you show up and sell it. A video of you explaining it without ever filming. You write the script, it talks in your voice, and your launch video is done. If you build with Cloud Code, try HeyGen's API and let it make your demo videos fully for you.

Where and how long

• First ran 2 Jul 2026; still running.
• Run as 14 ads, 14 of them running now.
• Links to heygen.com.
• Style: Demo, Offer.