Framer

Framer’s video ad: “Free Website Builder”

Ran 152 days·Facebook and Instagram·Winner

How it opens

“Design world-class sites with Framer, the web builder for creative pros.”

Why it works

It has run for 152 days. Brands keep paying only for ads that make money, so this one is proven.

How it’s built

1. Hook: Design world-class sites with Framer, the web builder for creative pros.
2. CTA: Sign up

What to borrow

• It has run for over a month: the idea is proven demand, so test it in your own words.

Its words

Free Website Builder

Design world-class sites with Framer, the web builder for creative pros.

Button: Sign up

What’s said

The transcript

Apple's website is packed with insane scroll animations. Here's how you can build the same thing in Framework in less than a minute. Open Framework, click on the plugins menu, then select Workshop. Create a scroll-driven image sequence using JPEGs. As the user scrolls inside the component, update the current frame instantly to match scroll position. And I'm gonna tell Workshop to make a scrollable image sequence inside the component, up to 65 frames, and full image coverage. You can see how it generates the code here. Now I'll put it in the desktop breakpoint. Nice. Now I can add my images here. We'll add them all one by one. Now let's ask Workshop to make the scroll smoother. Hit the play button and boom! That's dope.

Where and how long

• First ran 19 Feb 2026; last seen 22 Jul 2026.
• Run as 13 ads.
• Links to framer.com.